My Work | When life gives you oranges...

...you design an ad in 2.5 hours! We were asked to develop a Tropicana ad for Kroger's MyMag. Our clients and the Tropicana brand team said they wanted the ad to be true to the brand, e.g. all natural, but that we wouldn't be getting any assets to work with. So I channeled the wisdom of Tim Gunn and made it work. 

 
Inspiration: photoshoot on Tropicana.com

Inspiration: photoshoot on Tropicana.com

 
 
Result: photoshopped MyMag ad

Result: photoshopped MyMag ad

 

The ad was approved with no changes! Does this mean I get a mimosa now?

Julie Beall